
On Simplicity in Design
There's something powerful about simplicity1.
When you strip away the unnecessary, what remains has room to breathe. This is especially true in web design, where every element competes for attention.
The Problem with Complexity
Modern websites have become increasingly complex:
- Heavy JavaScript frameworks
- Elaborate animations
- Countless tracking scripts
- Complex navigation hierarchies
All of this comes at a cost: slower load times, higher cognitive load, and reduced accessibility.
The Benefits of Simplicity
A simple design:
- Loads faster
- Is easier to navigate
- Works better on all devices
- Is more accessible
- Ages better
Examples
Look at some of the most enduring websites:
- Craigslist: Still using a design from the 90s, still functional
- Hacker News: Minimal orange and black, focused on content
- Paul Graham's essays: Simple HTML, no distractions
These sites prioritize function over form, content over chrome.
Implementation
Here's how to embrace simplicity:
body {
max-width: 650px;
margin: 0 auto;
padding: 2rem;
font-family: Georgia, serif;
line-height: 1.6;
}Conclusion
Simplicity isn't about being boring or lazy. It's about respecting your readers' time and attention.
Start with the minimum. Add only what's necessary. Remove anything that doesn't serve the content.
Related: This essay relates to the ideas in "Thinking, Fast and Slow" about cognitive load and decision fatigue.
Footnotes
-
As Dieter Rams famously stated, "Less, but better" — good design is as little design as possible. ↩